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Digital Marketing – An Introduction

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Digital Marketing – An Introduction


Most common phrase we heard thousand times for successful seo is ‘Content is King’. For ranking high in Google the content must be of good quality and is of original one i.e. not copied from any other web pages. Copying the other webpage content to our website will be penalized by Google. Good quality unique content is what users came to search for and it will help in increasing search result position in search engine.

Title tags

The next major seo on-page factor is Title tag. Highly optimized title tag will enhance your websites usability and conversions. One good practice to optimizing title tag is to enter the keyword at the beginning of the title tag. The optimal length of title tag for Google is 50-60 characters (including space). Google will truncate the title that exceeds length 60.

Proper heading tags

The other important seo factor is header tags. They tell the search engines what your webpage is all about. Heading tags are used to differentiate heading of a page from its content. The heading tags are in the order h1 to h6. The most important heading tag is h1 and the least important is h6.

Points to keep in mind for good header tag are:
Meta description

Google announced in September 2009 that Meta description is not now a ranking factor. Now the main purpose of the Meta description is to get the visitor to click on your link. That is Meta descriptions are for generating click through rates from the search engines.

Some good Meta description practices are:
Responsive websites

Now more and more users are accessing internet via their smart phones and tablets. So it’s very important to have a website optimized for mobiles and tablet.

Some advantages of using responsive website are:
Local search

If you have a company that focus on a particular area, then local seo is important.

Some local seo tips are:
Keyword density

Keyword density is the percentage of number of times the particular keyword appears on a webpage in comparison with the total number of words on that webpage. There is no ideal or exact percentage of keywords to rank well. Earlier most of the online businesses use keywords to trick the search engines for rank top on search result page. But now quality of site and site authority matters more than keyword density.