What is Digital Marketing?
Having a website is just like owning a shop where people can visit and know about your products and services. We realize that the objective of a business is not just to have a great-looking website, but to have a website that meets your goal. Obviously, a website generates sales or leads. So the next step is to find a way to attract customers. This can be done in any number of ways including Traditional Marketing and Digital Marketing.
Digital Marketing includes organic Search Engine Optimization (SEO), Social Media Optimization (SMO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). For extremely heavy marketing measures, a host of technology tools is used to analyze the market and consult for the formation of different strategies to market products and services on the internet. These tools enable us to find domains where our target crowd is present and then through focused measures we can reach our crowd in an economical way.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the process that spreads the word on the internet about your website based on your services and products. In simple words, it is an online marketing technique. Search Engine Optimization or SEO is the term used for the process of enhancing your website’s presence and performance on Google search engine’s organic search results. SEO is an ongoing process and demands continues monitoring and analysis of the performance of your website and relevance of your landing page. Though the term is a simple three letter word, the impact SEO can make is three times more clicks, views and traffic to your website. But to get your website to the visibility and get the click is a task involving strategic planning, effective implementation and timely performance tracking. At Cybase, we work towards providing top class and value for money SEO services. As an SEO service providers we understand our responsibility and works together to enhance the performance of your website and hence your business. The professional SEO services we provide range from keyword research and analysis to SEO audit and reporting.
Social Media Optimisation (SMO)
Social Media Optimisation (SMO) is all about effectively marketing and improving the perception of your brand on social networking sites like Facebook, Twitter, Instagram, Google+, Pinterest and LinkedIn etc. Social media is the most popular medium these days and people from different walks of life heavily depend on it to draw insights, build their network, nurture old and new relationships, etc. Every individual and every business with an online presence without fail have a Facebook, Twitter, Instagram, LinkedIn, Google+, Pintrest and other relevant social accounts because it is your network that determines your net worth. Social Media Optimisation enables you to take your brand to a wider network of people with minimal cost, maintenance and effort.
At Cybase Technologies, we ourselves being a company with presence in social media, we rightly understand the importance of strategic management of Social Media Optimisation. Creating presence in social media is very easy and simple due to which all of us end up creating accounts in social media. But it is important to understand that just creating a social account will not create business volume for your company. Social Media Optimisation professionals at Cybase Technologies effectively engage in understanding your social media activities, your audience, your business, etc., and accordingly plan various Social Media Optimisation strategies to enhance your social brand value.
Services we offer under SMO:
- Facebook URL Optimization
- Facebook Page Creation & Optimization
- Post Content and Increase Likes
- Setup & Manage Ad Campaigns
- Create Facebook References
- Joining & Interacting in Groups
- Sharing Posts on Other Social Channels like twitter, LinkedIn, etc.
- Building Connections
- Share Relevant Content
- Community & Group Creation
- Posting Questions
- Manage Polls within Groups
- Segmenting Circles
- Joining & Interacting with Communities
- Image & Video Sharing
- Increasing Followers
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) helps you successfully target customers through search engines via advertising (paid campaigns) links in search results in addition to organic search to send targeted traffic to your website. SEM management is all about identifying keywords and monitoring the performance of your paid ad campaigns. In this digital era, keywords is the actual key to unlock all the blocks existing to prevent your brand from becoming customers’ favourite brand. Customers today live a very busy life and it is your business keyword used in your ad campaign that trigger them to try your e-store from a huge google search result of similar e-stores. Both organic (SEO) and paid campaigns (PPC) are two parts of Search Engine Marketing. The Search Engine Marketing steps involves analysis, keyword research, build PPC campaigns, and create landing pages, track-measure and report, and optimize the campaign.
PPC management might not sound such a taxing task to you and you might think why shell out money to hire a third party to do it. The fact is when you do it yourself without proper monitoring and action strategy you might end up running your e-store at a loss than profit. It is at this point that our Google qualified PPC professionals can help you save almost 30% of your marketing cost. We understand the need of Google Adwords and the value of every penny you pay. Adwords management services offered by Cybase can help reduce your expenses, increase your effectiveness and make your business an engaging online enterprise.
Services we offer under SEM:
- Adwords Account Setup
- Keyword Research
- Competitor Analysis
- Relevancy Match
- Campaign Management Support
- Campaign Structuring
- ROI Intensive Campaigns
- Creating Effective Landing Pages
- Dynamic Bidding
- Creative Support
- Targeted Communication
- Daily account review
- Google Analytics Data Management
- Conversion Tracking
Social Media Marketing (SMM)
Social Media Marketing (SMM) is a powerful method to drive right customers to your business and to reach the targeted audience through various social media platforms. SMM, is a kind of digital marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals especially through paid campaigns. Social Media Marketing includes both free and paid activities like posting text and image updates, videos, and other content that drives audience to your website as well as paid social media advertising.
How Social Media Marketing Can Help You Meet Your Business Goals:
- Increase Website Traffic though Posting & Sharing
- Lead Generation
- Build Conversions
- Create a Brand
- Raise Brand Awareness
- Improve Interaction with Targeted Audiences
Overall, you can reach your targeted audience in a cost effective and measurable way through Digital Marketing. Also other digital marketing advantages include increasing brand loyalty and driving online sales. Together, all of these features of digital marketing have the potential to add up more sales.